Uri Poliavich – Recognized Leader in iGaming

When discussing leadership in the iGaming sector, Uri Poliavich stands out as a figure who combines vision, innovation, and responsibility. As the Soft2Bet CEO, he has guided the company from its foundation in 2016 to becoming a trusted international technology provider. Known as both a strategist and an innovator, he transformed a young startup into a multi-market operator and supplier with a reputation for excellence.

Soft2Bet’s tale of Uri Poliavich is one not just of building a successful company but also of redefining industry standards. Through its very focus on compliance, gamification, and player-driven innovation, Uri has set new benchmarks for what gaming technology can offer the player and the operator. Soft2Bet has expanded its operations across diverse global markets, with licenses in 11 jurisdictions and solutions that allow partners to sustainably grow.

Key highlights of Uri’s role as Soft2Bet CEO:

• Founded the company in 2016 and established headquarters in Malta.
• Oversaw the creation of MEGA (Motivational Engineering Gaming Application), a platform that redefined gamification.
• Expanded operations across Europe, with strong positions in Denmark, Sweden, Romania, and Ontario (Canada).
• Guided the company to win multiple industry awards for leadership, platform excellence, and innovation.

Uri’s leadership combines strategic insight with a deep understanding of regulatory frameworks, making him one of the most recognized leaders in the iGaming world.

Industry Awards and Recognition

Success in the iGaming sector is measured not only by revenue but also by recognition from peers and industry leaders. Uri Poliavich and Soft2Bet have consistently been honored at some of the most respected events in the iGaming sector, confirming their role as pioneers.

Key Awards for Uri Poliavich and Soft2Bet

These recognitions prove that Soft2Bet CEO Uri Poliavich is respected not only for business growth but also for setting new standards in innovation and compliance.

Impact of Uri Poliavich on iGaming Innovation

Innovation has been at the heart of Uri Poliavich’s approach to building Soft2Bet. His most groundbreaking achievement is the launch of the MEGA (Motivational Engineering Gaming Application) in 2023. This gamification-driven platform fundamentally changed how operators retain and engage players.

MEGA introduced features such as:

• Personalized missions and challenges – Instead of generic promotions, MEGA gives players tailored goals based on their activity. A casual player might receive a small mission to try new slots, while a more active user could unlock complex multi-step challenges. This personal touch keeps engagement consistent because each player feels the system was designed specifically for them.
• Quest-based engagement systems – MEGA transformed the player journey into an adventure. Users progress through quests with clear milestones, gaining recognition and rewards along the way. This approach adds structure to gameplay, making it feel less transactional and more like a continuous storyline that motivates players to return.
• Reward structures designed around loyalty and entertainment – Rather than offering short-term bonuses, MEGA introduced layered loyalty systems. These include tier-based rewards, collectible items, and entertainment-driven incentives. The key innovation is that rewards are fun, not just financial, turning loyalty into a game itself.
• Intelligent segmentation for different player profiles – Using data-driven insights, MEGA adjusts rewards and missions to match different types of players. For example, sportsbook fans receive tailored sports challenges, while casino players get slot-specific tasks. This segmentation ensures relevance and prevents players from being overwhelmed with irrelevant offers.

The measurable results of MEGA’s rollout have been striking:

• +65% growth in Net Gaming Revenue (NGR) – Operators reported a substantial uplift in overall net revenue. This was not only due to more deposits but also because players stayed longer and engaged more deeply, generating a consistent increase in transactional value.
• +50% increase in deposits – Personalized challenges and loyalty-based rewards encouraged players to invest more in their gaming activity. Instead of sporadic deposits, many users began topping up accounts regularly to unlock new levels and rewards, improving operators’ cash flow stability.
• +45% rise in Average Revenue per User (ARPU) – By extending screen time and offering value-driven missions, MEGA raised the average spend per user. Importantly, this was achieved without aggressive monetization, but through creating experiences that players wanted to participate in.
• 4x increase in player screen time – Perhaps the most telling figure, players were not just visiting platforms more often—they were staying four times longer. This result demonstrates MEGA’s ability to transform passive play into active, immersive engagement, increasing both entertainment and operator profitability.

Beyond MEGA, Uri has expanded both B2C and B2B solutions. Soft2Bet now offers localized brands like Betinia, CampoBet, Don.ro, and ToonieBet, tailored for markets in Scandinavia, Canada, and Eastern Europe. On the B2B side, the company delivers turnkey solutions including front-end customization, managed services, and payment integrations.

This dual approach—operator brands and supplier platforms—proves that Uri Poliavich Soft2Bet innovations extend across the entire iGaming ecosystem, combining creativity with measurable business results.

Strategic Vision and Global Influence

The future of Soft2Bet under Uri Poliavich is defined by bold strategies and international ambitions. As the Soft2Bet CEO, Uri combines sustainable growth with innovation, ensuring the company remains one of the most respected names in the industry.

The launch of Soft2Bet Invest in 2024 marked a new chapter—a €50 million fund aimed at supporting startups in iGaming and technology. This initiative reflects Uri’s belief that the industry grows stronger when new ideas are supported.

Key areas of focus for Soft2Bet Invest:

• Technology ventures in AI, payments, and compliance.
• iGaming startups introducing gamification tools and innovative mechanics.

At the same time, Uri continues to strengthen Soft2Bet’s international presence. The company already operates under 19 licenses in 11 jurisdictions, demonstrating its solid reputation and regulatory trust worldwide.

Uri’s strategic vision is built on three main pillars:

• Compliance-first approach – working closely with regulators to ensure responsible gaming.
• Innovation-driven culture – continuously improving products like MEGA and developing new solutions.
• Global-local balance – building international operations while tailoring brands to local markets.

Through this model, Uri Poliavich ensures that Soft2Bet not only grows but also sets industry standards for responsibility and performance.

Legacy and Long-Term Impact

The legacy of Uri Poliavich goes beyond building a successful company. His vision has redefined how gamification and compliance shape the iGaming industry. As the Soft2Bet founder, he transformed a small team into a multinational enterprise recognized for excellence.

Key contributions of Uri Poliavich Soft2Bet leadership:

• Creation of MEGA, a gamification platform that became a benchmark for the industry.
• Establishment of a company operating under 19 licenses in 11 jurisdictions.
• Launch of Soft2Bet Invest, supporting startups and entrepreneurs in gaming.
• Expansion of a diverse B2C brand portfolio across multiple regulated markets.

Ultimately, Uri Poliavich has proven that leadership is not just about financial growth. His long-term impact lies in building a company that is sustainable, innovative, and socially responsible. By combining strategy, vision, and responsibility, he ensures that the legacy of Soft2Bet will continue to influence iGaming for years to come.